OpenAIs first hardware device is reportedly a $300–$400 doughnut-shaped smart speaker
Category: Consumer AI • Hardware
What it is
Bloomberg reports OpenAI’s first hardware product will be a displayless, doughnut-shaped smart speaker roughly the size of a hockey puck, priced $300–$400 and designed with Jony Ive’s studio LoveFrom. The portable, battery-powered device is built as an “AI-first computer” with moving parts for personality, cameras, and sensors for spatial awareness, running an advanced ChatGPT Voice Mode that personalizes over time. OpenAI is targeting a 2027 launch as the first entry in a broader hardware family meant to eventually rival the smartphone, even amid a trade-secrets lawsuit from Apple.
Why it Matters for Enterprises
A premium, AI-first hardware category signals OpenAI's ambition to own a new interaction layer beyond the browser and app. Brands and product teams should watch this as an early signal of ambient AI interfaces.
