Mid-sized Indian IT firms turn AI into subscriptions and self-serve products
Category: IT Services • AI Business Models
What it is
Mid-sized Indian IT services firms are using AI not only to cut costs but to open new revenue streams as automation reshapes traditional services. LTM has launched OneToken, a platform that lets clients bundle multiple AI tools under one subscription. Coforge’s AI Launchpad lets clients build, modify, and deploy AI tools themselves. Hexaware’s Zero License uses AI agents in place of costly software licenses. The moves show services firms packaging AI as subscriptions and self-serve products.
Why it Matters for Enterprises
IT services pricing is shifting from effort-based billing toward subscriptions and AI-led offerings. Enterprises should compare bundled AI subscriptions with usage-based costs, clarify ownership of the tools built, and set governance before self-serve AI spreads across business units.
