Automating Trade Promotions and Deductions Settlement with Oracle Demantra | Food & Beverage Industry

Overview

• A leading American dairy agricultural marketing cooperative operating 12 production plants across the northwest United States was proactively seeking to unify its trade promotions planning and deductions settlement processes - fragmented across disconnected systems and heavily reliant on manual intervention.
• Rapidflow implemented Oracle Demantra PTP/DSM to consolidate promotion event budgeting, planning, and claims reconciliation onto a single automated platform for both Direct and Indirect customer segments.
• The solution delivered a fully automated settlement process, eliminated manual offline intervention across Sales, Planning, and Management, and strengthened business rules compliance and audit visibility across all promotion and settlement stages.

Environment