Boosting Forecast Accuracy and PromotionAware Planning with Oracle Demantra and ASCP | South African CPG Leader

Overview

• A South African CPG giant sought to modernize its forecasting capabilities across a wide and diverse product portfolio as traditional planning methods could not fully account for promotions, seasonality, and rapid product changes.
• The organization recognized the need for a more responsive and accurate forecasting model due to challenges such as fragmented demand views, limited ability to factor external drivers, and long supply planning cycles.
• By implementing Oracle Demantra and Oracle ASCP, the company established a single integrated planning environment that enabled promotionaware forecasting, consensus S&OP, and synchronized supplydemand alignment.

Environment