Optimizing Demand Planning and Production Scheduling with Oracle Demantra and ASCP | Food and Packaged Goods

Overview

• South Africa’s largest food and packaged goods leader—managing 154 brands across 25 countries—sought to evolve its planning capabilities to better capture high-growth market dynamics.
• With 9 diverse business divisions and shared SKUs, the company aimed to move beyond traditional forecasting by integrating complex variables like regional promotions, seasonal trends, and external market factors into a unified S&OP framework.
• By streamlining the transition from supply planning to execution, they focused on increasing operational agility and maximizing resource utilization across their priority African markets.

Environment